To Facebook or Not to Facebook: Do You Even Need to Ask

KloutI am reading a book about getting your message out, and while I have not actually read the part where the author talks about not liking Facebook, I have seen others write about his position in reviews posted about the book.

I have a love-hate relationship with Facebook. I think think it can be too intrusive, and I think the company has not always been too concerned about privacy among its users.

However, I have been on Twitter longer than Facebook, and I just don\’t have the reach with my tweets as I do with my status updates. Like it or not, my Facebook interaction is the driver of my Klout score.

This, however, is a double-edged sword. Look at how Dan Zarrella described the two audiences:

If you are looking to sell something, then how likely are you to entice people you know to make a decision? Jesus said no prophet is accepted in his hometown. Do your friends view you as someone who has something to say or who is trustworthy? Regrettably, sometimes it is easier to close a deal with strangers.

As for me, I will continue to remain active on Facebook. As you can see by my Klout score, it garners a lot of attention and responses. I am building a platform to last, and I am not trying to complete it today.

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