When I dipped my toe into the world of publishing through Amazon’s Kindle Direct Publishing, I had no idea where it was headed. What I discovered was I landed a gig as an executive project manager on a fairy tale with a Christian message to it, so I needed to work with a freelance artist.
Actually, I began exploring all of the possibilities with publishing via KDP, and it occurred to me my wife, Wendi, had written a fairy tale that would be a good project. I had been reading Timothy Ferriss’ “The 4–Hour Workweek,” and he talked about working with freelancers through elance.com, which I decided to do.
We found an illustrator in Armenia, and we really liked her style. When we solicited bids for the project, she returned with a very reasonable price, and we came to an agreement. For us, this was an exciting time.
The project ran into some hiccups in the early stages, and I learned some things in the process. Based on my experience, here are just a few things you should consider when working with a freelance illustrator (when it is not possible to meet face-to-face):
- Communicate with the artist in broad terms, but clearly identify some boundaries. In sketch No. 1, this is all the direction I gave the illustrator: “A wide shot of Princess with Castle and woods in the background and the ability to use a close-up shot of the Princess.” That is exactly what was delivered, just as requested. Because this was my first time doing something like this, it would have helped if I also added: “Because this is a story with a Christian message, the princess needs to be dressed modestly.” Not fully understanding what I needed to communicate, it caused delays. I responded and told her that the neckline needed to be moved up. I used a photo editor to take her drawing, modify it and show her an example of what I wanted. This can be seen in sketch No. 2. However, leave the artist room to create and express herself or himself.
- Be prepared for the work flow to be interrupted due to time zone differences. Armenia is nine hours ahead of Ohio. When I am going to bed, our illustrator is waking up. When I wake up, our illustrator has finished her work for the day. There is no overlap, so if I want something changed, it is a two-day process, at minimum. To work like this, you need to recognize there is no immediate feedback or reaction. It is a process. If you are uncomfortable with this, find an illustrator in your town or the closest one you can find.
- When working on a project, plan for delays in the timeline: By not clearly identifying some boundaries, there were delays. One of the issues we ran into was a time when Internet service in Armenia was not optimal. This was not the fault of our illustrator. Also, after we communicated what we wanted from the original sketch, you can see in illustration No. 3 what was delivered. This was not what we asked for, however, mistakes happen. The illustrator could have been in a hurry with other things, maybe dealing with some traumatic things in life, and the result is the changes were not made. My full-time job is a reporter, and I make mistakes all of the time. Why the illustration came back wrong was not a concern to me, we are all human. Getting it corrected was, and you can see in illustration No. 4, our illustrator accommodated our wishes.
- Find a freelancer who recognizes this is a give-and-take relationship. It is important for the freelancer to understand while you will give them some latitude to be creative, at the end of the day, the project will bear your name, so it must be what you want it to be. The next time I hire a freelancer, I will articulate that I can be picky at times. It does not mean the work produced is bad or inferior, rather, I just want something else — it doesn’t work for me.
- Be a contractor who recognizes this is a give-and-take relationship. You, too, must understand that you must be flexible where possible. Do not give up your principles or values, but allow for the creative process to work. In one of the illustrations that will be in the book, we needed the princess to be shown in a work camp setting making bricks by hand. I have no idea what this scene should look like, but the illustrator came up with something, thankfully. I do not have the ability to express Wendi’s books in pictures, so I have to give up some control.
Working with a freelancer has its challenges, but understanding what they are going into the process will help provide for a better outcome. I am quite pleased with how this process is moving forward, and even with the delays, the project is still on track to be done on time. We are hoping to publish it on Kindle on our anniversary, March 4.