Abby Armbruster, a reporter for The Daily Record, had the idea to make a Vine to promote the newspaper’s three-day online subscription. It gives readers full access to the website from a desktop computer, laptop, tablet or smartphone.
So, she began cutting pieces of paper, writing on others, gathering items from around the newsroom and assembling them on her standing desk.
With her iPhone in hand, she began moving the different elements around, repositioning them to get the shot just right.
Then she did it over and over again.
Finally, she got close.
Finally she was happy.
Vine is a video social networking site that allows users to shoot up to 6–second videos. Abby’s Vine is not just a straight, 6–second shot. She took her time. This is her Vine:
And this is the video of Abby making her Vine. It runs longer than 6 seconds. It actually runs more than 4 minutes, however, Abby spent much more time than that in making a 6–second video letting you know that for $1.50 you can have full access to The Daily Record website.
Also, web developers for Dix Communications (the parent company of the newspaper) have made the mobile site responsive to any device. When you go to the website from a mobile device, it should take you automatically to the responsive site. It will look just like an app for The Daily Record.